This Baby Brand is Generating 80% of Total Sales from its Messenger Bot

DECEN Muebles Infantiles is a small, children’s furniture business in Mexico that crafts cribs and cradles by hand from the highest quality woods available. The company’s mission is to design furniture that is safe for babies, robust for parents, and environmentally sustainable. Their bot was awarded the “Grand Prize” title in Chatfuel’s 2017 bot competition.

The Bot

Overwhelmed by an overflowing Messenger inbox, the brand built a Chatfuel bot with the goal of reducing time spent responding to customer inquiries. They did just that by designing a sales funnel that delights users with timely and relevant information, while simultaneously optimizing the business’ resources by deciding which users require 1-on-1 assistance from a human agent.


The Results

According to Omar Cortes, founder of DECEN Muebles Infantiles, the benefits of Messenger automation extend far beyond customer support alone. Previously he would only sell at expo shows throughout the year, but now he uses Chatfuel as a 24/7/365 e-commerce solution. “At my last expo, I used Facebook Ads and Chatfuel’s broadcasting tool to double my average sales,” he says. “Today 80% of total sales come from the bot.”

Cortes mentions that an unexpected advantage of deploying the Messenger experience for his business has been increased social proof and customer loyalty. “More users have started reviewing my Facebook page as an excellent service,” he says, “which was made possible by the chatbot.”


DECEN Muebles Infantiles’ most successful Messenger strategy involved a comment acquisition campaign asking soon-to-be mothers what month their baby is expected to arrive. Facebook users who commented on the postbecame bot subscribers that were entered into a giveaway for a high-ticket crib. The Messenger campaign doubled monthly sales, generated nearly 4,000 qualified leads, and — harnessing the power of the JSON API plugin — added another thousand subscribers to the brand’s MailChimp list.

The Recipe

DECEN Muebles Infantiles used the following Chatfuel tools to achieve these impressive results:

SequencesUsers who entered the crib giveaway received a follow-up message encouraging them to review the brand’s Facebook page. The result? Over 100 glowing reviews that “allowed me to sell easily,” says Cortes.

Gallery CardsShowing off your products in Chatfuel is a piece of cake! Display a list of your best sellers with text, photos, and buttons (for buying, learning more, or sharing with friends).


Disable User Input: A little known feature of Chatfuel is the ability to disable the composer, which will restrict users from sending free text inputs. It is extremely useful if your bot does not use AI or the User Input plugin because users will not be able to trigger the Default Answer message (which may distract them). Therefore, subscribers should convert more quickly.

Disable the composer by clicking the green “Allow User Input” slider in the Configure Tab of your dashboard

Disable the composer by clicking the green “Allow User Input” slider in the Configure Tab of your dashboard

So, what’s holding you back?! Get a chatbot so you can see results like DECEN Muebles Infantiles!

Credit: Chatfuel