Skateboard Brand Triples Sales with a Chatbot

The Brand

LEIF is the only electric skateboard in the world that rides exactly like a snowboard, enabling riders to shred pavement just like they would powder, 365 days a year. The brand sells exclusively online, at a higher price point within a hyper-competitive industry.

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The Challenge

LEIFTECH partnered with Fetch & Funnel to scale their business using paid social advertising. Historically, campaigns were expensive and the cost to acquire a new customer was increasing. Margins were stretched thin, and campaigns were breaking even while competitors with deep financial backing were getting aggressive. The brand needed a new approach, along with a new strategy that was tailored to fit their individual business model.

The Approach

Advanced Facebook eCommerce Funnel

Rebuild all campaigns and implement a top/middle/bottom of funnel approach. Segment campaign structure by age, gender, demographic, platform, geography, and ad placement. Segment retargeting by 7/14/28 day audiences for tailored messaging.

Facebook Messenger & Chatbots

Integrate Facebook Messenger into Facebook advertising campaigns. Design, build, and implement chatbots within specific areas of the sales funnel to increase conversion rates.

The Results

Within eight months Fetch & Funnel scaled total company sales by 320% while maintaining a ROAS of 5X or higher. They rebuilt all campaigns, designed and implemented an eCommerce funnel within Facebook, and continually pushed the envelope in order to test new tactics, methods, and strategies. The results were stellar, and Fetch & Funnel has since taken their learnings and continued to push their methods even further.

“Our conversion rates shot up when we decided to use a bot for product sizing issues, I was blown away!”

— Aaron Aders, Founder of LEIFTECH

The Recipe

Messenger Ads:     delivers a coupon code in Messenger to website visitors who did not purchase

Messenger Ads: delivers a coupon code in Messenger to website visitors who did not purchase

Send-to-Messenger Plugin:   redirects site visitors to sizing assistant on Messenger

Send-to-Messenger Plugin: redirects site visitors to sizing assistant on Messenger

Acquire Users from Comments:     sends coupon to users who comment on LEIF’s Facebook posts

Acquire Users from Comments: sends coupon to users who comment on LEIF’s Facebook posts

AI Tab:     uses phrases & keywords to automate FAQ responses

AI Tab: uses phrases & keywords to automate FAQ responses

Sequences:     nurtures subscribers with a 12-day campaign to educate them about the product

Sequences: nurtures subscribers with a 12-day campaign to educate them about the product

Objective #1

Build a product sizing bot for Facebook Messenger to help customers make the right purchase.

LEIFTECH sells a product with a higher price point, and determining which size board is a major purchase decision. Height, riding style (aggressive/tricks/casual), and stance are all important factors in product selection.

Fetch & Funnel decided to create a Messenger chatbot to walk people through sizing options, and recommend the perfect board for their riding style. This offered reassurance and confidence in their decision to make the purchase.

Product Sizing Bot Results

  • 12% increase in monthly sales

  • 500+ people used the bot within the first month

  • Ask users if they have further questions or need assistance

  • Introduced an auto follow-up sequence with timed messages

  • Can message this audience in the future with discounts or promos

Screenshot of product sizing bot flow

Screenshot of product sizing bot flow

Objective #2

Use Facebook Messenger to generate sales and increase conversion rates. Integrate Messenger into Facebook advertising strategy.

Having already seen tremendous results from implementing a set of cross-channel campaigns, Fetch & Funnel decided to increase conversion rates within LEIF’s Facebook advertising funnel.

The retargeting funnel had consistently generated a 7.5X ROAS. The team knew this could be improved, however website conversion rates were low. Instead of sending retargeting traffic back to the website (hoping for different results), Fetch & Funnel altered the user experience and sent retargeting traffic into Facebook Messenger.

Screenshot of coupon delivery messaging sequence

Screenshot of coupon delivery messaging sequence

The team built a chatbot designed to deliver a coupon code via Messenger, which would then take users directly to the checkout page in Shopify with the discount code applied.

Results were stunning! Before the bot, LEIF generated a 7.5X ROAS and $234 CPA. After the bot, they enjoyed a 50.4X ROAS and $34 CPA.

Credit: Chatfuel