(Case Study) How Can You Get 4X More Leads During A Pandemic?
Are leads the fuel for your business?
In this case study, I’ll reveal how a mortgage client got over 400 qualified leads in a month during a pandemic without spending more on advertising. However, if you don’t have a mortgage business, you should read it anyway because it can be applied to any business type that needs leads to grow.
PROBLEM:
We’ve been contacted by a mortgage company that was struggling to get leads during a pandemic. Banks changed their policies, and they were getting fewer and fewer leads while spending the same amount of money. Their cost per lead increased exponentially.
SOLUTION:
We changed many things, but one of the most important was adding a lead-qualifying messenger chatbot into their marketing strategy and new Facebook campaigns.
We used the same budget and split it into 3 Facebook campaigns:
A primary messenger ad campaign towards first home buyers
A primary messenger ad campaign towards people that could do remortgage
A retargeting messenger campaign for people that were interested in previous campaigns
We also added a retargeting within the messenger. Meaning if they started a messenger questionnaire and haven’t finished, a chatbot sent a message after 12 hours to get them back to finish (because sometimes you don’t have time to complete and want to do it later).
Following-up in messenger can bring back 50-70% of leads back (leads you'd otherwise lost)!
RESULTS:
Here are their results BEFORE our collaboration (click on the image to enlarge):
Here are their results AFTER our help (click on the image to enlarge):
You can see that we also lowered the Cost Per Lead by 60%.
We promised this client 100-150 leads with their current daily budget in the first month.
After the first week, they already had over 100 mortgage leads, and our campaigns were doing better and better.
At the end of the first month, they had over 400 various mortgage leads and were super happy.
We achieved everything without increasing the ad budget.
Any company that needs leads to grow the business can achieve similar or even better results (real estate, mortgage, insurance, investments, banking, beauty salons, dentists, medical practitioners, car dealerships, etc.).
If leads are the fuel for your business and you can handle more of them, click below to schedule a free 15-min. consultation with me, and you’ll get all the information.