8+1 Effective Ways Realtors Use Chatbots To Double The Leads!
The demand for chatbots in the real estate environment is rapidly increasing in 2020. We were developing around 1-3 real estate chatbots per week, and now we’re creating at least 1 real estate chatbot per day. And there are a couple of reasons for that. The fact that good chatbot can double the number of leads is just the beginning.
Here are 8 ways how realtors use chatbots to get warm leads worth tens of thousands of dollars:
1. To find 10X more motivated buyers or sellers:
A chatbot is probably the best lead-generating tool you can have. If a chatbot is an excellent and effective communicator, it will get you more leads than your website (for sure). That’s because you can target only your specific audience and attract them to start a conversation. Your chatbot will handle them in a friendly and smooth way.
2. To qualify these new buyers or sellers:
What would your first contact with a lead look like if you had all the information you need beforehand? Would it be much smoother and more comfortable? If yes, that’s what your chatbot will do.
After your chatbot attracts specific leads to start a conversation, its mission is to turn these leads from cold leads to warm leads. It communicates in a friendly and helpful way, like a friend. And because everything is happening inside the messenger, people don’t think someone is pushing or selling them something, because they use it every day.
After getting a lead inside, your chatbot will ask a series of qualifying questions (like “What type of property are you looking for?” “What price range are you considering?” “How many bedrooms?” “Which location do you want to buy in?” and much more). You can have different questions for buyers and sellers, and you can ask anything you want.
3. To access all the information about new leads immediately:
The more time you wait after new lead signs up, the higher the chance of losing that lead.
After your chatbot qualifies a new lead, it sends out all the information to your email address IMMEDIATELY with their contact information. That means you can reach out to them in a matter of seconds or a few minutes. The sooner, the better.
4. To recover leads that would’ve been lost, for FREE:
What happens on the website if people won’t finish signing up? Usually, nothing and these leads are lost forever. You can re-target them with ads, but you’d have to pay for it.
In your chatbot, it’s an entirely different scenario. When your chatbot asks questions, and for whatever reason, a lead stops answering questions and goes away, chatbot notices it. After a couple of hours, it will send a follow-up message to this lead to remind them that they should go back and finish the questions if they want a consultation or anything else you offer. A chatbot can send more than one follow-up message.
That’s how you recover leads worth tens of thousands of dollars with your chatbot, FOR FREE!
5. To follow-up with interested leads, for FREE:
Besides recovering leads that would’ve been lost, your chatbot can also automatically follow-up with leads that were interested in buying/selling, or interested in properties your chatbot presented them. By following-up like that with a chatbot, you’ll outsmart your competition. You’ll stay on top of the mind of these leads because you care about them more.
6. To show available properties:
If you want to show people properties that are available for sale/rent, your chatbot will handle it. It will present these properties with descriptions and a link to your website for all the information. By showing properties, you’ll attract more people and also increase your website traffic.
7. To answer the most common question, people ask:
Are you tired of answering the same questions over and over again? Your chatbot will take them off your shoulders and answer all common questions automatically and immediately. That’s another way that will leave your competition far behind because, with you and your chatbot, they don’t have to wait for an answer.
Chatbot communicates 24/7, never makes mistakes, responds immediately, and never has a bad mood. It’s the perfect support agent.
8. To provide contact information so leads can easily contact them:
People are always looking for the easiest route. Give it to them, and they’re yours. That’s another way how a chatbot will help you. It makes it easy for people to contact you by giving them an option to call you by clicking on a button, or it can provide directions to your office with Google Maps with one click.
9. To get website visitors into a chatbot to convert them from cold leads to warm leads:
A chatbot is primarily connected to your Facebook page, but that’s not it. By putting a chatbot plugin on your website, you will attract website visitors into your chatbot, which will convert them from cold leads to warm leads. It’s an additional way how to increase your chatbot traffic and get even more leads.
With a chatbot, you’ll be able to focus completely on what you’re great at - handling real estate leads, and a chatbot will be your best lead-generating buddy generating leads 24/7.
Are you curious about what can such a chatbot do for YOUR real estate business, and how much would it cost? You can uncover all of it in 30 seconds in our FREE EVALUATION TOOL.
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